Nikolay Nikolaev Logo
Available for new opportunities

Engineered for Growth

Empowering marketing teams and tech leaders with seamless technical setups, lightning-fast web applications, and reliable infrastructure. I take the technical heavy lifting off your plate so you can focus on driving traffic and scaling revenue.

Trusted by tech leaders at

Yotpo LogoSensity LogoUltimate Poker Coaching LogoBlubito LogoFantastic Services Logo

Technical Expertise

Selected technologies utilized to deliver scalable, secure, and performant web solutions.

  • WordPress / Shopify
  • PostgreSQL / MySQL
  • AWS / Google / Cloudflare
  • AI Integrations / Agentic AI
  • SEO / GEO
  • A/B Testing / Analytics

Real-World Implementations

Showcasing real-world implementations of technical solutions that have driven measurable business results.

  1. Yotpo
    WordPressAWS

    Yotpo

    Engineered a highly flexible, custom block-based page builder and integrated AI agentic workflows for a high-traffic enterprise marketing website. Fortified the infrastructure with advanced AWS caching and security protocols. This accelerated content deployment and eliminated technical bottlenecks, allowing the marketing team to execute campaigns autonomously.

    WordPressAWS

    Scaling the Marketing Engine for an Enterprise Giant

    • The Challenge: A high-traffic, enterprise-level marketing website (yotpo.com) requires rapid content iteration, flawless performance under heavy load, and robust tracking to drive marketing campaigns and conversions.
    • The Solution: I architected and maintained a custom, highly flexible Gutenberg block-based page builder, empowering the marketing team to build pages autonomously. To accelerate production, I integrated cutting-edge AI agentic workflows for front-end development and content management. The infrastructure is heavily fortified using AWS for advanced caching, migration, and security.
    • The Tech Stack: WordPress, AWS, Custom Gutenberg Blocks, AI Workflows, A/B Testing & Advanced Analytics.
    • The Impact: Eliminated technical bottlenecks for the marketing team, enabling them to launch, test, and optimize high-converting campaigns rapidly while easily handling massive, enterprise-level web traffic without performance drops.
    Visit Live Site
  2. Ultimate Poker Coaching
    WordPressCloudflareStripe

    Ultimate Poker Coaching

    Architected a custom, multi-functional marketplace platform to seamlessly connect coaches with students and manage the entire coaching lifecycle. Integrated automated Stripe payment processing and robust calendar scheduling within a secure, Cloudflare-backed infrastructure. This created a frictionless user experience that empowered coaches to effortlessly monetize their skills and scale revenue.

    WordPressCloudflareStripe

    A Frictionless Marketplace & Scheduling Platform

    • The Challenge: The client required a centralized, all-in-one platform to seamlessly connect poker coaches with students, needing to handle everything from user discovery to secure payments and calendar management without bottlenecks.
    • The Solution: I engineered a custom, multi-functional WordPress platform designed to automate the entire coaching lifecycle. I integrated Stripe for secure, automated payment processing and built robust scheduling features that allow coaches to manage their availability effortlessly. The infrastructure was routed through Cloudflare to guarantee fast global delivery and enterprise-grade security.
    • The Tech Stack: Custom WordPress, Stripe API Integration, Cloudflare, Complex Scheduling Architecture.
    • The Impact: Created a seamless end-to-end user experience that eliminated administrative friction, empowering coaches to easily monetize their skills and allowing the business to scale its user base and revenue efficiently.
    Visit Live Site
  3. Sensity AI
    WordPress

    Sensity AI

    Built a high-performance, multilingual digital hub designed to showcase forensic-grade AI security investigations globally. Optimized the technical architecture for top-tier SEO, custom high-fidelity visual delivery, and rapid content scaling. This provided the marketing team with a blazing-fast, autonomous asset to drive global lead generation.

    WordPress

    A High-Performance Multilingual Hub for Cutting-Edge AI Security

    • The Challenge: A sophisticated AI security company needed a powerful digital presence to showcase their "forensic-grade deepfake detection hub". The site had to communicate complex technical concepts globally, rank highly in search engines, and be easily scalable by their internal marketing team.
    • The Solution: I built a blazing-fast, multilingual marketing website specifically optimized for performance and global SEO. The architecture was designed to flawlessly present custom, high-fidelity visuals of their deepfake investigations while providing an intuitive, flexible backend for the marketing team to rapidly deploy new content and campaigns.
    • The Tech Stack: High-Performance Web Development, Multilingual Architecture, Technical SEO Optimization, Custom Visual Integrations.
    • The Impact: Delivered a globally accessible, lightning-fast digital asset that ranks competitively in search engines and provides the marketing team with total autonomy to scale their content and drive lead generation without relying on constant developer support.
    Visit Live Site
  4. WordPressGoogle Cloud

    Hermes Plugin

    Maintained and significantly extended a centralized custom WordPress plugin that powers multiple high-traffic media domains in the competitive iGaming sector. Developed tailored Gutenberg blocks and complex API integrations to streamline multi-site content management. This drastically reduced operational overhead while ensuring lightning-fast performance for millions of monthly visitors.

    WordPressGoogle Cloud

    Centralizing Infrastructure for High-Traffic iGaming Media

    • The Challenge: Managing and scaling functionality across multiple high-traffic media websites (attracting millions of monthly visitors) in the fiercely competitive iGaming industry.
    • The Solution: Maintained, optimized, and significantly extended a centralized custom WordPress plugin (Hermes) that powers multiple company domains. I developed tailored Gutenberg blocks for rapid content deployment, integrated complex third-party APIs, and engineered custom usage-tracking solutions.
    • The Tech Stack: WordPress Plugin Development, PHP, Third-Party API Integration, Gutenberg, Web Performance Optimization.
    • The Impact: Delivered lightning-fast loading times and seamless user experiences for millions of users, while drastically reducing the operational overhead for content teams by centralizing multi-site management into a single powerful plugin.

Free Consultation

Book a 30-minute, zero-pressure strategy call. There is no sales pitch. We will look under the hood of your current technical setup and identify bottlenecks. You will walk away with actionable advice and clear recommendations to scale your web presence—whether we decide to work together or not.